Putting The “Work” Back In Workshops

Digital Warrior Academy workshops are unlike any other event you’ve been a part of. Prior to the event, each dealership will receive a personalized assessment including a mystery shop report, digital marketing analysis, phone skills report, and more. The personalized 3:1 student to teacher ratio guarantees all attendees will be given ample attention to help tackle real problems in their dealerships. Below is a partial list of the workshops included at each Digital Warrior Academy event:

Creating New Opportunities With Chat

It’s no secret that incorporating chat on your website can turn passive visitors into actively engaged prospects. But what solution is right for your dealership? This session explains the differences between fully managed and in-house chat platforms, how to implement chat into your existing strategy, and the best ways to communicate with chat leads.

Mastering Your Phone Skills

When is the last time you evaluated your staff’s ability to book more appointments over the phone? The experts at Phone Ninjas do it every day, and they are here to share the strategies that will drastically improve your booking rates.

How Full Is Your Bucket Part 1: Attracting Top Talent

All great dealerships have one thing in common: great employees. Julie Chisum explains how you can screen new employees to separate the all stars from the false-stars, and what traits to look for when hiring for your dealership.

How Full Is Your Bucket Part 2: Keeping Your Staff Motivated & Engaged

When your employees are happy and motivated, you’ll be able to see the results directly in your bottom line. Julie Chisum takes you through part two of “How Full Is Your Bucket”, and shows you strategies that keep your rock star employees focused and passionate.

Optimizing Your CRM + ILM Systems

This workshop jumps into instant strategies and tactics you can use to improve your existing CRM and ILM systems. Learn which reports to run, how to incorporate the tools into your processes, and other tips.

Building Effective BDC/Internet Workflows

As your BDC or Internet department becomes more important in converting leads into appointments, you’ll need a strategic plan on how to get the most out of your employees. This workshop teaches fundamental practices such as how to sell to different personality types and how often to contact prospects.

How To Pinpoint and Eliminate Profit Leaks

Unless you run the perfect dealership, there’s a good chance there are profit leaks that exist in your business. Some are small, such as adding high quality VDP images. Other leaks, like a lack of a dedicated appointment setter, can be significantly larger. Identifying and eliminating these leaks can instantly cut costs and drive up profits.

Increasing The Shopability of Your Website

Getting visitors to your website is a great start, but converting them into a lead is a different story. Marc McGurren teaches you how to grab the attention of these “invisible” prospects and turn them into valuable prospects.

Building A Long Term Inspection Plan

What happens to a lead after it sits in your CRM for a week? A month? This workshop evaluates the ability of your team to convert older leads into booked appointments, keeping your pipeline filled at all times.

Leading and Managing Multi-Generational Teams

Managing employees from different generations can be a complex and difficult scenario for any manager. Learn how to appeal to workers of all age groups to minimize turnover and increase productivity across the board.