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The Digital Warrior Academy was built to help dealership employees who manage BDC, Internet, Call Center and other lead generation departments. Led by some of the auto industry's most successful experts, the seminars offer a highly personalized look into the processes and strategies needed to convert more leads into appointments.

Digital Warrior Academy is unlike any other event you have been a part of. Each attendee receives a personalized assessment including a mystery shop report, digital marketing analysis, and phone skills evaluation. The 3:1 student to teacher ratio guarantees all attendees will be able to tackle real problems in their dealerships.

One distinct trait that separates Digital Warrior Academy from other events is the level of personalization created by the intimate nature of the program. To maintain this level of one-on-one service, each event is limited to a small group of attendees. Spots are filled quickly, so register today to reserve your seat.

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Speakers Include:
- Marc McGurren
- Jerry Thibeau
- Brian Pasch
- Julie Chisum
- Ben Freedman

Workshops Include:
- Creating New Opportunities With Chat
- Mastering Your Phone Skills
- Attracting Top Talent
- Keeping Your Staff Motivated & Engaged
- Optimizing Your CRM + ILM Systems
- Effective BDC/Internet Workflows
- Pinpoint and Eliminate Profit Leaks
- Increasing Website Shopability
- Building A Long Term Inspection Plan
- Leading Multi-Generational Teams


brian pasch digital warrior academy
Come join industry professionals for two action-packed days at the upcoming Digital Warrior Academy. The Academy is designed to give you the knowledge and tools to make your Business Development Centers (BDC) and Internet Departments run efficiently with the most profit possible.

Digital Warrior Academy is unlike any other event, because it merges the educational value of a large conference with the intimate approach of a one-on-one coaching seminar. Immediately after registration, experts from the Academy perform the following tasks to evaluate your dealership:

  • Mystery shop your website by email
  • Phone shop your dealership with The Phone Ninjas
  • Complete an analysis of your dealer website
  • Perform an SEO/SEM analysis of your dealership on Google and Yahoo

The results and findings of our complete analysis will be given to you during the Academy.

Several industry titans have teamed up with the Digital Warrior Academy to provide you with the latest information in the following areas:

  • Websites
  • CRM
  • Chat
  • Phone Skills

Marc McGurren of PCG Consulting will also be providing you with specific strategies for:

  • Hiring and acquiring great talent
  • Identifying the right structure for your BDC
  • Implementing effective email and phone strategies to maximize contact with Internet leads
  • Creating a more positive department and organization (utilizing the book, How Full is Your Bucket, by Tom Rath and Donald O. Clifton, Ph.D.)

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